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About Voilà Hotel Rewards

Voilà Hotel Rewards is an innovative frequency guest loyalty program specifically for independent hotels and resorts.

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Voilà is designed to eliminate the challenges independent hotel groups face, while enabling them to provide their guests with the advantages of mega-brand loyalty programs.

Voilà is operated by Hospitality Marketing Concepts (HMC), a company with established expertise in loyalty programmes for major hotel chains and independent properties since 1988. HMC’s offices span more than 50 countries in regions across the globe, including:

  • North America
  • Central/South America
  • Europe
  • Middle East
  • Asia

Founded in 1988, HMC’s world-class management team has consistently demonstrated its ability to profitably manage loyalty programs through strategic geographic growth and investment in the development of Customer Relationship Management (CRM) systems and proprietary operational technologies.

And, most importantly, HMC has been producing results - consistently increasing revenues and profits for our hotel partners for nearly two decades.

More information about HMC may be found on the company’s website, http://hmc.clubhotel.com.