VOILÀ for Independent Hotel Groups

VOILÀ Hotel Rewards is the first and only points-based, guest loyalty program built specifically for a global alliance of Independent hotels and small groups.

VOILÀ delivers concrete, measurable return on investment for participating hotels. Instead of merely acting as a solution to retain customers, VOILÀ also generates new and incremental revenue for the hotel. Revenue generated from VOILÀ members has a higher profit margin and allows hotels to retain control of their pricing and distribution channels.

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THE BENEFITS

The advantages of VOILÀ outweigh the programme costs for the following reasons:

• Increased revenues and occupancy from existing customers
• Incremental revenue and occupancy from new customers acquired through the VOILÀ network
• Improved average net rate – an increase of at least 15%
• Low start-up fee
• Automated and low administrative fees – lower than mega-brand fees
• Lower dependency on third party bookings resulting in lower cost of sales
• Lower advertising and marketing costs
• Global exposure
• Access to a large member database that can be mined for new business
• A competitive edge against mega-brands
• The synergy of a worldwide hotel marketing network

The VOILÀ Network of Partners

VOILÀ is similar in principle to multi-national airline alliances such as OneWorld or Star Alliance. VOILÀ creates a globally competitive programme for independent hotels.

VOILÀ is more than just a guest loyalty programme. It spans a hotel’s entire business lifecycle – new-customer generation, guest recognition, customer-relationship management and communication – without sacrificing operational freedom or individuality.