Press
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and much more about Voilà Hotel Rewards. Please contact us if you have any questions.
Interview: Hotelier Middle East
HMC and VOILÀ Hotel Rewards Chief Executive, Mokhtar Ramadan, explains the concept behind
HMC’s guest loyalty programme and tells Hotelier Middle East how independent
brands can benefit... (read
the full story)
VOILÀ Appoints New Executive
VOILÀ Hotel Rewards, the first global, point-based frequent guest programme
specifically created for independent hotel companies, is pleased to announce
the appointment of Mr. Gabi Kool to the position of Senior Vice President and
Managing Director...
“We are thrilled to have Gabi lead VOILÀ Hotel Rewards,” said Mokhtar Ramadan,
CEO for VOILÀ Hotel Rewards. “Over the course of Gabi’s career, he has accumulated
an impressive depth of experience with loyalty and marketing programmes, as
well as substantial expertise in leveraging established network strength. This
is an exhilarating growth period for VOILÀ Hotel Rewards, as we prepare to launch
the programme at hundreds of properties and more hotel groups are turning their
attention to us with interest. I’m sure VOILÀ and its clients will benefit from
Gabi’s insights and leadership.”... (read
the full story |
blog)
HMC CELEBRATES 20th ANNIVERSARY
Hospitality Marketing Concepts (HMC), the global, leading solution provider
of loyalty membership programmes, is celebrating its 20-year anniversary. It
has been a dynamic and exciting 20-years for this vibrant company.
Established in 1988, HMC was a pioneer – and is still the definitive authority
today – in bringing value and revenue to hotels from the SME market. HMC has
a very simple philosophy – its client’s success is its success. The company’s
longevity in the loyalty business stems from its unwavering focus on delivering
exceptional service and performance, and the continual development of its people
and its technology... (read
the full story |
blog)
DIAGONAL HOTELS JOINS VOILÀ HOTEL REWARDS
"We are very excited about VOILÀ Hotel Rewards," said Josep Antoni Martínez,
Director of Sales of Diagonal Hotels. "For small independent hotel groups, reaching
out to the global market is a formidable task given the limits of our resources.
VOILÀ is a cost-effective way to offer competitive benefits to retain our existing
customers, and to reach out to attain new ones through VOILÀ’s global network.”
"Diagonal Hotels represents exactly the type of hotel company that VOILÀ
Hotel Rewards was created for,” said Marwan Ramadan, President EMEA for VOILÀ
Hotel Rewards. "Small hotel companies with innovative minds and the desire to
reach out for more than what their resources and immediate market can deliver.
It is our pleasure to welcome Diagonal Hotels into our VOILÀ family.”... (read
the full story |
blog)
CORAL INTERNATIONAL HOTELS JOIN VOILÀ HOTEL REWARDS
Voilà Hotel Rewards, the first global, point-based frequent guest programme
specifically created for independent hotel companies, is pleased to announce
its newest partner, Coral International Hotels.
"We are very excited about Voilà Hotel Rewards,” said Michel Noblet, Managing
Director of Coral International Hotels, Resorts & Spas. "In keeping with our
long-term strategic goals and targets, Voilà helps us make a big leap forward.
Voilà not only establishes loyalty amongst our existing customers, which in
itself is paramount to Coral International Hotels – but Voilà also helps us
extend our reach into the global market in which we compete.”
As part of the agreement, all hotels under the Coral International banner will
offer Voilà Hotel Rewards... (read
the full story)
Leading Provider of Customer Loyalty Programs for the Hospitality Industry
Delivers Top-Tier Service with RightNow Solutions
"RightNow provides an exceptionally powerful and flexible system for delivering
a superior customer experience,” said Mokhtar Ramadan, CEO at HMC. "Our implementation
of RightNow will help us achieve even higher program renewal rates and improve
our ability to help our hospitality clients strengthen their customer relationships.”
In addition to providing customer service for hundreds of thousands of paid
membership loyalty program members, HMC’s decision to implement RightNow was
made in part by its introduction of Voilà Hotel Rewards, a new points-based
guest loyalty program... (read
the full story)
TravelDailyNews Interview: Mokhtar Ramadan
A
Good Loyalty Program Can Raise Awareness of Independent Hotels, by Michael Verikios
TravelDailyNews: How do you see the future of independent hotel and
resorts in the international market? Could they be as competitive as the great
hotel chains?
Mokhtar Ramadan: I think that one reason for launching this product was
to give a hand to them of competing with the big hotel groups. I think that
they have a very good future as they are unique, different and attractive to
the segment of the market we are going after but they do not have loyalty programs
to compete with big names. Hopefully, with the Voila product they will have
the chance to compete and effectively promote theirselves to the market rather
than relying on third parties such as Expedia or the ones that cost them a lot
of money... (read
the full story)
Voilà prepares to sign first Middle East Clients
by Sarah Gain, ITP Business
Following the launch of Voilà Hotel Rewards at the World Travel Market (WTM)
in London last month, the company’s CEO, Mokhtar Ramadan, told Hotelier Middle
East that Voilà is currently in the process of finalising agreements with two
"major independent brands” in the region.
"We have been in negotiations with two groups in the Middle East for a couple
of months now, but I can’t reveal who the groups are at present because I’m
under a non-disclosure agreement until the papers are all signed and sealed,”
said Ramadan.
"We are meeting with the clients soon and we hope to finalise the details.
I would say that with luck they will both be onboard by the end of the year,”
he continued. "But that’s as much as I can say for now.”
Having had a strong presence in the Middle East for 12 years, Ramadan is
confident that keen interest from hotels in this region will play a major part
in helping Voila to reach its worldwide goals of having 1000 hotels on its books
by 2007 and 5.3 million end-user members by 2010... (read
the full story)
Voilà helps independents compete with big brands
by Sarah Gain, ITP Business
HMC says its loyalty programme will allow smaller hotels to offer incentives
on a par with five-star chains. Independent hotels will now be able to go head
to head with international chains in the guest loyalty stakes, thanks to the
launch of a new rewards programme at this year’s World Travel Market (WTM).
Voilà Hotel Rewards, www.vhr.com, is a frequency
guest loyalty program, created by Hospitality Marketing Concepts (HMC), specifically
for independent hotels and resorts... (read
the full story)
HUSA FIRST HOTEL GROUP TO JOIN VOILA HOTEL REWARDS
Spain-based Husa Hotels has entered an agreement with Voilà™ Hotel Rewards
(www.VHR.com), the soon-to-be-launched, innovative frequent guest loyalty program,
created by Hospitality Marketing Concepts (HMC) specifically for small groups
and independent hotels and resorts.
All 160 Husa Hotels across Spain, Argentina, Andorra, Egypt, France and Belgium
will be part of the Husa Rewards programme, operating under the global umbrella
of Voilà Hotel Rewards. Membership collateral, along with a monthly electronic
newsletter, will be co-branded under the names of Husa Rewards and Voilà Hotel
Rewards.
With the strength of global membership and worldwide hotel alliance, Voilà
Hotel Rewards is designed to deliver concrete, measurable return on investment
for participating hotels. More than just a solution to retain customers, Voilà
generates new and incremental revenue with improved profit margin. Hotels enjoy
higher Average Net Rate from Voilà members while retaining control of their
pricing and distribution channels and lessen third-party dependency... (read
the full story)
New Independent hotel reward program launches
COLLOQUY.com
"We have launched Voila Hotel Rewards to equip independents with the tools
and technology to address these challenges and ultimately increase occupancy
and revenue. Ultimately, Voila is more than just a guest loyalty program. It
spans a hotel's entire business life cycle--new customer generation, guest recognition,
customer relationship management, communication--and gives you the power to
unlock your potential and maximize your profits without losing any of your quality,
service levels or individuality." (read
the full story)
Great Hotels Organisation Begins the ‘Independent’ Hotel Revolution
In a similar mould to the airline alliances One World and Star Alliance,
the GHO ‘Great Hotels Rewards’ programme will form part of the new ‘Voilà Hotel
Rewards’ scheme being developed in association with American firm, Hospitality
Marketing Concepts (HMC). The scheme is due to be officially inaugurated at
World Travel Market in November and will be a pioneer for the independent hospitality
industry... (read
the full story)
Voilà Hotel Rewards - Revolutionary Hotel Rewards Programme to Launch at
World Travel Market 2006
Voilà Hotel Rewards, an innovative frequency guest loyalty program designed
specifically for small groups and independent hotels and resorts, will launch
at World Travel Market in London. Voilà Hotel Rewards is the latest product
offering from Hospitality
Marketing Concepts (HMC), the leading provider of travel industry paid consumer
membership and database management programs. Voilà is the first and only points-based,
guest loyalty program that gives independent hotel groups the competitive edge
previously reserved for only the largest global hotel brands... (read
the full story)
Great Hotels and HMC Sign MOU
Great Hotels Organization will be the worldwide launch customer for HMC’s
newest offering, Global Hotel Rewards. Global Hotel Rewards is a point-based
frequent guest program that will bring together 4 and 5-star hotels of different
brands and independent properties around the world under one global program.
Participating hotels will have access to a globally competitive frequent guest
program that rivals the mega-brands... (read
the full story)
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