VOILÀ Press
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VOILÀ HOTEL REWARDS MEMBERS CAN NOW EARN POINTS AT THE DRAGON HOTEL IN HANGZHOU, CHINA’S LEGENDARY "CITY OF HEAVEN"
VOILÀ Hotel Rewards, the world’s first, hotel loyalty program created for independent hotel groups, announced today that members can now earn and redeem their points at yet another legendary five-star hotel – The Dragon in Hangzhou, China. The partnership marks VOILÀ’s first hotel offering in China and provides new reward opportunities for The Dragon’s most frequent guests... (read the full story)
VOILÀ REVEALS SERIES OF PROGRAM RECOGNITIONS, REWARDS AND RESULTS AT END OF 2009
VOILÀ Hotel Rewards, the world’s first, points-based hotel loyalty program created for independent hotel groups, is pleased to announce a recent high-profile award, the addition of a new redemption partner, and continuing member satisfaction with the program based upon a recent international survey.
For the second year in a row, VOILÀ was honored with a Silver Adrian Award for excellence in Web Marketing by Hospitality Sales and Marketing Association International (HSMAI). The Adrian Awards are one of the travel industry’s most prestigious competitions, honoring innovation and success in hospitality and tourism marketing annually. The win signifies VOILÀ’s commitment to member satisfaction which was evident in the results of a recent survey among members from Romania, Spain and other countries... (read the full story)
VOILÀ WELCOMES KAYUMANIS HOTELS TO WORLDWIDE REWARDS NETWORK
VOILÀ Hotel Rewards today announced it has entered a partnership agreement with Kayumanis Hotels, a group of private guest villas in Bali and China. The partnership marks the growth of VOILÀ's presence globally within the Asian-Pacific hospitality segment... (read the full story)
VOILÀ Hotel Rewards partners with TheFirstClub.com to offer digital rewards to expand their loyalty programme
VOILÀ Hotel Rewards announced today that it will be partnering with TheFirstClub.com to offer music, PC games, mobile content – and shortly, movies – as part of its VOILÀ’s global loyalty programme redemption offerings. VOILÀ is the first global hotel loyalty programme to provide their members with this engaging point redemption benefit... (read the full story)
iNSIDEfLYER mAGAZINE - Featured VOILÀ PROMOTION lISTINGS
VOILÀ promotions for the Husa Plus and Coral Hadaya programs were featured in the September 2009's issue of InsideFlyer magazine's Bonus Bulletin and international Special Awards sections... (view the InsideFlyer magazine excerpt)
VOILÀ PARTNERS WITH SWISS-BELHOTEL INTERNATIONAL; ANNOUNCES INCREASED EARNING OPPORTUNITIES IN ASIA-PACIFIC
Travel in the Asia-Pacific and Middle East region became even more rewarding today with the announcement of a partnership between VOILÀ Hotel Rewards and Swiss-Belhotel International. As a result of the new partnership, members of VOILÀ will be able to earn bonus points and redeem them for rewards at any of the over 30 hotels managed worldwide by Swiss-Belhotel International, who currently manages a premier portfolio of world-renowned hotels in China, Vietnam, The Philippines, Malaysia, Indonesia, Australia, Kuwait, Jordan, Oman, Qatar, Saudi Arabia, United Arab Emirates and Yemen... (read the full story)
VOILÀ HOTEL REWARDS ADDS LUCERNA HOTELES TO ITS GROWING GLOBAL LOYALTY NETWORK
VOILÀ, the hotel reward industry innovator, marks its entry into Latin America with the launch of 'Lucerna Rewards,' a loyalty programme developed for frequent guests of Lucerna Hotels in Mexico and part of the global VOILÀ Hotel Rewards network... (read the full story)
ROMANIA’S CONTINENTAL HOTELS JOINS VOILÀ HOTEL REWARDS
Romania's leading hotel group becomes part of the VOILÀ HOTEL REWARDS global network
Continuing to rapidly expand its global presence, VOILÀ Hotel Rewards today announced a new partnership with Continental Hotels in Romania. Under the terms of the agreement, Continental Hotels takes its place as the fifth member of the VOILÀ rewards chain. Members may now earn and redeem points at Continental Hotels, as well as with Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, and via the Great Hotels Rewards network... (read the full story)
Great Hotels Organisation Launches Hotel Loyalty Programme
Points-based frequent guest programme allows independent hotels to compete with mega brands
Great Hotels Organisation, (GHO: http://www.ghorg.com), a sales and marketing alliance for mid range to luxury hotels, has announced the launch of Great Hotels Rewards (http://www.greathotelsrewards.com), a new hotel loyalty programme developed for frequent guests of the member hotels of Great Hotels of the World and Special Hotels of the World.
Great Hotels Rewards is part of the VOILÀ Hotel Rewards network (http://www.voilahotels.com) operated by Hospitality Marketing Concepts (HMC) and is the only points-based, frequent guest programme that unites independent mid-range to luxury hotels and resorts around the world under one global value, rewards and recognition programme... (read the full story)
COLLOQUY: Coral Hotels launches loyalty program
VOILÀ Hotel Rewards has announced the launch of Hadaya, a loyalty program developed for frequent guests of Coral Hotels & Resorts in the Middle East... (read the full COLLOQUY article)
VOILÀ EXPANDS PRESENCE IN MIDDLE EAST WITH LAUNCH OF FREQUENT GUEST PROGRAMME FOR CORAL HOTELS & RESORTS
VOILÀ Hotel Rewards today announced it is increasing its presence globally with the launch of Hadaya, a loyalty programme developed for frequent guests of Coral Hotels & Resorts in the Middle East.
VOILÀ, which has experienced strong growth since its initial launch in June 2008, is the first points-based frequent guest programme that unites a network of four- and five-star independent hotels and luxury hotel brands worldwide... (read the full story)
VOILÀ HOTEL REWARDS WINS 2008 ADRIAN AWARD RECOGNITION
VOILÀ Hotel Rewards was honored this month with a Silver Adrian Award for excellence in Web Marketing by Hospitality Sales and Marketing Association International (HSMAI).
For over 50 years, the Adrian Awards have been one of the travel industry’s most prestigious competitions, honoring innovation and success in hospitality and tourism marketing. Each year, HSMAI gathers experts in advertising, public relations, media and Internet marketing to determine the award winners from five equally-weighted categories: Marketing Objectives, Creativity, Quality, Content and Results. Nearly 1,500 entries from around the world were submitted to this year’s competition... (read the full story)
VOILÀ EXPANDS NETWORK WITH THE LAUNCH OF CONTINENTAL HOTELS REWARDS AND GREAT HOTELS REWARDS
VOILÀ Hotel Rewards is pleased to announce the expansion of its hotel network.
VOILÀ Hotel Rewards, which debuted this summer, is expanding quickly in the next three months. Continental Hotels Group will join VOILÀ, and the St. George Lycabettus Hotel Athens will join the programme via Great Hotels Rewards, the new private label programme of Great Hotels Organisation. This will bring the global VOILÀ network close to 200 properties in a matter of months... (read the full story)
LUCERNA HOTELS JOINS CLUBHOTEL AND VOILÀ HOTEL REWARDS
HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programmes, is proud to welcome Hoteles Lucerna to its global networks of CLUBHOTEL and VOILÀ Hotel Rewards.
Hoteles Lucerna, a Mexican hotel group with five-star properties in Tijuana, Mexicali, Culiacan, Ciudad Juarez and soon opening Hermosillo, has signed agreements with HMC for its full spectrum of services. All five Hoteles Lucerna properties will be active participants in CLUBHOTEL and VOILÀ Hotel Rewards to capture international business, and will also launch a private-label membership programme to build regional patronage... (read the full story)
VOILÀ LAUNCHES HUSA PLUS FREQUENT GUEST PROGRAMME
VOILÀ Hotel Rewards, the first global, point-based frequent guest programme specifically created for independent hotel companies, is pleased to announce the launch of Husa Plus, the first private-label rewards programme to operate under the VOILÀ global umbrella.
Husa Plus is the points-based rewards programme of Husa Hotel Group, and member of VOILÀ Hotel Rewards – a ground-breaking new loyalty programme, bringing together a worldwide network of four and five-star hotels of different brands and independent properties. Members of Husa Plus earn points for eligible spend and can redeem for complimentary night stays and room upgrades at participating hotels within the VOILÀ network... (read the full story | en Español)
Interview: Hotelier Middle East
HMC and VOILÀ Hotel Rewards Chief Executive, Mokhtar Ramadan, explains the concept behind HMC’s guest loyalty programme and tells Hotelier Middle East how independent brands can benefit... (read the full story)
VOILÀ Appoints New Executive
VOILÀ Hotel Rewards, the first global, point-based frequent guest programme specifically created for independent hotel companies, is pleased to announce the appointment of Mr. Gabi Kool to the position of Senior Vice President and Managing Director...
“We are thrilled to have Gabi lead VOILÀ Hotel Rewards,” said Mokhtar Ramadan, CEO for VOILÀ Hotel Rewards. “Over the course of Gabi’s career, he has accumulated an impressive depth of experience with loyalty and marketing programmes, as well as substantial expertise in leveraging established network strength. This is an exhilarating growth period for VOILÀ Hotel Rewards, as we prepare to launch the programme at hundreds of properties and more hotel groups are turning their attention to us with interest. I’m sure VOILÀ and its clients will benefit from Gabi’s insights and leadership.”... (read the full story)
HMC CELEBRATES 20th ANNIVERSARY
Hospitality Marketing Concepts (HMC), the global, leading solution provider of loyalty membership programmes, is celebrating its 20-year anniversary. It has been a dynamic and exciting 20-years for this vibrant company.
Established in 1988, HMC was a pioneer – and is still the definitive authority today – in bringing value and revenue to hotels from the SME market. HMC has a very simple philosophy – its client’s success is its success. The company’s longevity in the loyalty business stems from its unwavering focus on delivering exceptional service and performance, and the continual development of its people and its technology... (read the full story)
CORAL INTERNATIONAL HOTELS JOIN VOILÀ HOTEL REWARDS
VOILÀ Hotel Rewards, the first global, point-based frequent guest programme specifically created for independent hotel companies, is pleased to announce its newest partner, Coral International Hotels.
"We are very excited about VOILÀ Hotel Rewards,” said Michel Noblet, Managing Director of Coral International Hotels, Resorts & Spas. "In keeping with our long-term strategic goals and targets, VOILÀ helps us make a big leap forward. VOILÀ not only establishes loyalty amongst our existing customers, which in itself is paramount to Coral International Hotels – but VOILÀ also helps us extend our reach into the global market in which we compete.”
As part of the agreement, all hotels under the Coral International banner will offer VOILÀ Hotel Rewards... (read the full story)
Leading Provider of Customer Loyalty Programs for the Hospitality Industry Delivers Top-Tier Service with RightNow Solutions
"RightNow provides an exceptionally powerful and flexible system for delivering a superior customer experience,” said Mokhtar Ramadan, CEO at HMC. "Our implementation of RightNow will help us achieve even higher program renewal rates and improve our ability to help our hospitality clients strengthen their customer relationships.”
In addition to providing customer service for hundreds of thousands of paid membership loyalty program members, HMC’s decision to implement RightNow was made in part by its introduction of VOILÀ Hotel Rewards, a new points-based guest loyalty program... (read the full story)
TravelDailyNews Interview: Mokhtar Ramadan
A Good Loyalty Program Can Raise Awareness of Independent Hotels, by Michael Verikios
TravelDailyNews: How do you see the future of independent hotel and resorts in the international market? Could they be as competitive as the great hotel chains?
Mokhtar Ramadan: I think that one reason for launching this product was to give a hand to them of competing with the big hotel groups. I think that they have a very good future as they are unique, different and attractive to the segment of the market we are going after but they do not have loyalty programs to compete with big names. Hopefully, with the Voila product they will have the chance to compete and effectively promote their selves to the market rather than relying on third parties such as Expedia or the ones that cost them a lot of money... (read the full story)
VOILÀ helps independents compete with big brands
by Sarah Gain, ITP Business
HMC says its loyalty programme will allow smaller hotels to offer incentives on a par with five-star chains. Independent hotels will now be able to go head to head with international chains in the guest loyalty stakes, thanks to the launch of a new rewards programme at this year’s World Travel Market (WTM). VOILÀ Hotel Rewards, www.vhr.com, is a frequency guest loyalty program, created by Hospitality Marketing Concepts (HMC), specifically for independent hotels and resorts... (read the full story)
New Independent hotel reward program launches
COLLOQUY.com
"We have launched Voila Hotel Rewards to equip independents with the tools and technology to address these challenges and ultimately increase occupancy and revenue. Ultimately, Voila is more than just a guest loyalty program. It spans a hotel's entire business life cycle--new customer generation, guest recognition, customer relationship management, communication--and gives you the power to unlock your potential and maximize your profits without losing any of your quality, service levels or individuality." (read the full story)
Great Hotels Organisation Begins the ‘Independent’ Hotel Revolution
In a similar mould to the airline alliances One World and Star Alliance, the GHO ‘Great Hotels Rewards’ programme will form part of the new ‘VOILÀ Hotel Rewards’ scheme being developed in association with American firm, Hospitality Marketing Concepts (HMC). The scheme is due to be officially inaugurated at World Travel Market in November and will be a pioneer for the independent hospitality industry... (read the full story)
VOILÀ Hotel Rewards - Revolutionary Hotel Rewards Programme to Launch at World Travel Market 2006
VOILÀ Hotel Rewards, an innovative frequency guest loyalty program designed specifically for small groups and independent hotels and resorts, will launch at World Travel Market in London. VOILÀ Hotel Rewards is the latest product offering from Hospitality Marketing Concepts (HMC), the leading provider of travel industry paid consumer membership and database management programs. VOILÀ is the first and only points-based, guest loyalty program that gives independent hotel groups the competitive edge previously reserved for only the largest global hotel brands... (read the full story)
About VOILÀ Hotel Rewards
VOILÀ is the world's first points-based hotel loyalty programme that unites a network of over 200 four and five star independent hotels and luxury brands. The programme first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process. VOILÀ's co-branded, fully customized guest loyalty programmes support travelers who frequent Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Kayumanis Hotels, and Great Hotels Organisation. With the recent addition of Swiss-Belhotel International, VOILÀ's network continues to expand into some of the world's most desirable travel markets.
For additional information, contact Peter Gorla, vice president of marketing at 1 (949) 260-9538 or via email at peter@vhr.com.