Measurable Return On Investment

Enjoy Higher Profit Margins

Voilà delivers concrete, measurable return on investment for participating hotels. Instead of merely acting as a solution to retain customers, Voilà also generates new and incremental revenue for the hotel. Revenue generated from Voilà members has a higher profit margin and allows hotels to retain control of their pricing and distribution channels.

The Benefits

• The advantages of Voilà outweigh the programme costs for the following reasons:
• Increased revenues and occupancy from existing customers
• Incremental revenue and occupancy from new customers acquired through the Voilà network
• Improved Average Daily Rate by at least 15%
• Low start-up fee
• Automated and low administrative fees – lower than mega-brand fees
• Lower dependency on third party bookings resulting in lower cost of sales
• Lower advertising and marketing costs
• Global exposure
• Access to a large member database that can be mined for new business
• A competitive edge against mega-brands
• The synergy of a worldwide hotel marketing network

Return On Investment (ROI) is not just a passing concept, but the primary purpose of the Voilà Hotel Rewards programme. Each year, the hotel and Voilà Hotel Rewards, will analyze the ROI and review:

• Incremental stays from existing Voilà Hotel Rewards members
• Incremental stays from new customer generated by the Voilà Hotel Rewards programme
• New group sales leads Average Daily Rate increases
• Hotels annual cost savings for: advertising, distribution, and technology costs
• Hotels annual cost savings for third party commission, net rate or opaque bookings, and reservation fees