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Voilà Hotel Rewards
The ability to execute direct mailing and email campaigns on demand also offers hotels the opportunity to capture new and incremental business with real-time results.

VOILÀ Customer Relationship Management Technology

BUILT BY THE HOTEL INDUSTRY FOR THE HOTEL INDUSTRY

VOILÀ’s multilingual web-based application was designed in collaboration with hoteliers, so its functionality and flexibility are built specifically for the hotel industry. There is no software to load, therefore no system maintenance is ever required from a hotel. HMC maintains the CRM Partner Portal environment, including data storage, back up, upgrades, and continual development and improvement of the application.

AUTOMATICALLY MAINTAINED

VOILÀ’s CRM Partner Portal system has the capability to:

  • Synchronise guest history information from hotel’s PMS
  • Execute Direct mail and Email campaigns
  • Access the global membership database and select specific audience profiles for targeted marketing campaigns
  • Generate comprehensive reporting of member usage, key metrics and trend analysis, with the capability to drill down for varying levels of detail
  • Merge local memberships with the VOILÀ hotel rewards program
  • Manage guest profiles and purge duplicates
  • Verify address information (where available)
  • Maintain guest preferences such as room type, stay history, along with name, address, frequent membership numbers and total spend
  • Email statements electronically
  • Store and access member lodging, food and beverage preferences

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LEARN MORE ABOUT YOUR GUESTS

VOILÀ’s unique technology drastically reduces the cost of labour typically incurred by hotels to maintain an in-house or regional loyalty programme. By executing direct mail and email campaigns on demand, the hotel also has the opportunity to capture new and incremental business with real-time results.

VOILÀ’s CRM Partner Portal system also includes key programme reports and operational functionalities that allow hotels to:

  • Verify booked reservations linked to membership level, member data, and preferences
  • Access reports such as average stays, travel patterns and frequency
  • View programme financials
  • Load special offers all at no extra cost

HMC’s proprietary, cutting-edge CRM Partner Portal technology is a state-of-the-art system that is available to participating VOILÀ hotels at no cost.