By: Jim Tierney
Peter Gorla, Vice President & Chief Marketing Officer, Managing Director, VOILÀ Hotel Rewards, participated in a fascinating Q&A with Loyalty360 to discuss the launch of Grand Beach Hotel Rewards, along with the additions of Grand Beach Hotels & Resorts and Swiss International Hotel & Resorts to its worldwide network.
VOILÀ Hotel Rewards is the world’s No. 1 independent hotel loyalty program.
Loyalty360: Can you talk about the addition of Swiss International Hotels Resorts to your worldwide network and how you think this will impact your customer base and network?
Peter Gorla: By adding Swiss International Hotels and Resorts to the VOILÀ network, members in the program benefit from the addition of over 20 hotels in Europe, Middle East, Africa and Asia where they can earn VOILÀ points and redeem Award Nights. With significant coverage around the world, Swiss International Hotels and Resorts is a perfect addition to the VOILÀ network. Likewise, our recent announcement of Mamaison Hotels & Residences expands VOILÀ into Eastern Europe, a part of the world where we previously did not have enough presence yet. Ultimately, our goals for VOILÀ are to achieve thousands of hotels and millions of members, rivaling the size and scale of many of the global chain loyalty programs… (read the entire interview on Loyalty360)
About VOILÀ Hotel Rewards
VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.
VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Copley Square Hotel, Details Hotels, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, K + K Hotels, Kayumanis, KC Hotels and Resorts, KeyLime Cove Resort, L.E. Hotels, Lexington Hotels, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss International Hotels & Resorts, The Media Hotel and Towers, and TIME Hotels.
VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).
VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network. A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, American Express, Multiplus Fidelidade, Smiles, Mango, iTunes, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.
From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.
For more information, please visit:
- www.voilahotels.com (hotelier website)
- www.vhr.com (VOILÀ-branded member website)
- www.voilahotels.com/partner/global-footprint/ (map of participating hotels)