VOILÀ Hotel Rewards (http://voilahotels.com), the world’s number one independent hotel loyalty program, continues its impressive expansion throughout the Americas with the recent addition of LivINN Hotels (http://www.livinn.com) to its global reward network.
“This is an exciting time for VOILÀ as we prepare to unveil even more hotels that will be joining our network before the close of 2015,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “We are proud to announce our partnership with LivINN Hotels and hope our members will enjoy this latest opportunity to earn points and redeem hotel rewards in a greater number of North American cities—whether they are traveling far away or staying close to home.”
LivINN Hotels are located in the midwestern portion of the United States with hotels in Minneapolis and St. Paul, Minnesota, and Cincinnati, Ohio. The brand is known for offering a home-away-from-home atmosphere with premier amenities and affordable rates that makes it ideal for short or extended stays. LivINN Hotels are entirely smoke-free and all rooms feature pillow top mattresses with triple sheeting, microwaves and refrigerators, complimentary Wi-Fi, and a host of other amenities that create a comfortable environment whether guests are working, recharging or playing.
The addition of LivINN Hotels to the VOILÀ worldwide network further increases the program’s most recent expansion throughout the Americas with hotel brands in Canada, the United States and Central America recently included. To date, the VOILÀ Hotel Rewards program is offered in more than 20 countries and that number is expected to grow substantially within the coming months.
“We’ve seen a generous amount of growth this year in our network and much of it is from the northern and southern parts of the Americas,” continued Gorla. “As VOILÀ continues to expand to major travel hubs around the globe, it makes us proud to solidify our standing, once again, as the world’s number one independent hotel loyalty program.”
VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent some of the world’s most exciting and unique boutique hotels and independent hotel chains. Membership in the VOILÀ program is free and members receive point earnings, recognition benefits and redemption opportunities at a wide variety of participating network hotels and partners including charities, shopping, and entertainment.
About VOILÀ Hotel Rewards
VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.
VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Al Areen Palace & Spa, Atlantica Hotel Halifax, Casa Lucila, Chesapeake Beach Resort And Spa, Copley Square Hotel, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, Inn At Fox Hollow, K + K Hotels, KC Hotels and Resorts, KeyLime Cove Resort, L.E. Hotels, Luxe Hotels, Lexington Hotels, LivINN Hotels, Matsubara Hoteis, Mamaison Hotels & Residences, Oro Verde, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Sutera Harbour Resort, Trust Hospitality – The Red Frog Beach Resort and The Indura Golf & Beach Resort, The Media Hotel and Towers, TIME Hotels, and Hotel Woodbridge At Metropark.
VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs). VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.
A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TudoAzul by Azul Brazilian Airlines, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, Overstock.com, Visa Incentive Cards, Multiplus Fidelidade, RewardsPay, Smiles, Mango, iTunes™, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.
From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.
For more information, please visit:
- voilahotels.com/partner/global-footprint/ (map of participating hotels)
- voilahotels.com/partner/ (list of all hotel and redemption partners)
- vhr.com/ (VOILÀ-branded member website)
Chris Dix, CHA
Vice President – Marketing