NEWPORT BEACH, CA (March 29, 2012) – Rosedale Hotels today announced the launch of Rosedale Rewards, a loyalty program operated by VOILÀ Hotel Rewards, the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands.
With four elegant business-style hotels in Beijing, Guangzhou, Hong Kong, and Shenyang, Rosedale Hotel Group’s new program rewards guests with VOILÀ points for their stays and benefits including complimentary room upgrades, priority reservations, and more. Enrollment in the program is free and similar to other VOILÀ programs that features three levels of membership: Phoenix, Orion, and Centaurus. Rosedale Rewards will enable the hotel group to recognize current guests while dramatically broadening its reach to the entire VOILÀ Hotel Rewards network. To participate in the new program, travelers can visit: www.rosedalerewards.com.
“We are fortunate to have partnered with VOILÀ Hotel Rewards and look forward to welcoming its large following of loyal members,” said Lucas Chanter of Rosedale Hotel Group. “VOILÀ brings the right mix of years of luxury hotel operational experience and the ability to customize a program to meet our specific needs. Rosedale Rewards will further strengthen the bond with our most valued travelers.”
Rosedale Hotel Group includes Rosedale on the Park located in Causeway Bay of Hong Kong, Rosedale Guangzhou in the Haizhu District on the Pearl River Delta, Rosedale Beijing located within the Chaoyang district, and Times Plaza Shenyang, in the heart of the Shenhe district.
“Rosedale Rewards represents yet another way VOILÀ successfully engages guests around the world,” said Peter Gorla, VOILÀ Hotel Rewards vice president and CMO. “We worked directly with Rosedale Hotel Group to deliver a loyalty program based on their preferences with proprietary CRM no other loyalty solution can offer. Rosedale Rewards will not only attract new customers, but will increase guest frequency and encourage spending on-property.”
VOILÀ Hotel Rewards offers guests loyalty programs tailored to a variety of hotels and resorts throughout the world.
About Rosedale Hotel Group
Rosedale Hotel Group (www.rosedalehotels.com) operates hotels in major cities in Hong Kong and China aimed at the 4 star corporate and leisure markets. With over 10 years of providing excellent customer service and comfort to our loyal guests, Rosedale has recently embarked on an expansion program that includes new hotels in Hong Kong and China as well as continued upgrades to facilities at existing hotels.
About VOILÀ Hotel Rewards
VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.
VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Hoteles Lucerna, Husa Hotels, Amari hotels & resorts and the Lexington Collection of Hotels, Inns and Suites.
VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.
VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.
From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.
For more information, please visit: www.vhr.com (member website), www.facebook.com/VOILArewards & www.twitter.com/voila_rewards
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