VOILÀ Hotel Rewards (www.vhr.com) is giving members and its partner hotels that winning feeling with the announcement of the “And the Award Goes to…” promotion. Just in time for the upcoming award show season, VOILÀ members can use 25% fewer points on Award Nights at participating VOILÀ Hotels worldwide until January 31, 2012.
Similar to the brand’s other promotions, the “And the Award Goes to…” promotion was developed and funded by VOILÀ to benefit members while simultaneously driving significant incremental revenue to the hotels within its network.
VOILÀ is the world’s number one loyalty program for four-and five-star independent hotels and luxury brands. Since it launched in 2008, VOILÀ has provided recognition benefits and room redemption opportunities at an ever-growing number of worldwide destinations. Unlike big chain programs, VOILA enables independent hotel groups to stay independent and maintain their unique qualities while enjoying the exposure benefitting a worldwide network.
Hotels who decide to join VOILÀ receive the systems, technology, and support services necessary to successfully operate the program in addition to an assigned account manager to provide guidance throughout the start-up process. Member hotels also receive a co-branded website, point-of-sale collateral, press releases, and marketing communications.
“Our latest ‘And the Award Goes to…’ promotion directly rewards our members for their loyalty by allowing them to use 25% fewer points than typically required for an Award Night,” said Peter Gorla, VOILÀ Hotel Rewards vice president and chief marketing officer. “The promotion also empowers partner hotels, increasing their awareness among members who may be traveling to their region or perhaps booking an extended stay. Essentially, VOILÀ provides group-branded solutions for every hotel in our network, with VOILÀ acting as the supporting brand.”
To date, VOILÀ Hotel Rewards includes more than 250 partner hotels with additional expansion planned for the coming months. Learn more about the “And the Award Goes to…” promotion or partnering with VOILÀ by visiting visit www.vhr.com.
About VOILÀ Hotel Rewards
VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.
VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts, the Lexington Collection of Hotels, Inns and Suites and K+K Hotels Group.
VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.
VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.
From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:
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